Orbital RPM is a consulting firm merging the strategic oversight of a Chief Learning Officer [CLO] with the most progressive methodologies of learning and development. A workforce that has evolved from an industrial society to a knowledge society requires learning and development that has undergone the same transformation. Traditional training was suitable for the way businesses operated several decades ago. Orbital RPM brings the revolution in learning and development needed by today’s workforce.
Orbital RPM sought a website on the leading edge of functionality to match our progressive services. Our goal is to become the information destination for learning and development professionals and our new site is a major asset in that pursuit by including a tag cloud, videos, podcasts, a calendar of events and behind the scenes content management for easy maintenance.
Filed under: B2B consulting Portfolio
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PoolDawg offers one of the largest selections of billiards and gameroom products on the web. PoolDawg is also the ultimate resource for your home gameroom, carrying pool table repair kits and furnishings certain to improve any gameroom. After a Pooldawg.com website audit, this ecommerce site was redesigned and built by Netconcepts to ensure full SEO site structure could be achieved.
Among the extraordinary site features offered to customers are testimonials, buying guides, billiard basics, RSS for featured products, detailed product specifications, and more.
One of the unique and very successful features of the new PoolDawg site is the shopping cart, real-time, shipping estimator. Providing a shipping estimate early in the check out stage allows for total price transparency to the shopper and conversion rate optimization to PoolDawg. PoolDawg.com offers one stop shopping for all your billiard needs.
[ conversion | client admin cms | SEO ]
Visit The Site: Pooldawg
For More Reading: Testimonial, Case Study
Filed under: B2B B2C Ecommerce Portfolio SEO
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Emergency Medical Products Inc. sells emergency medical supplies and equipment to fire fighters and EMS professionals. In other words, each sale isn’t just money in their virtual cash register; it’s as if somebody’s life depends on it!
This online catalog site is powered by our GravityMarket ecommerce platform which means it is search engine friendly out of the gates, with an intuitive feature rich website for customers and a powerful administrative interface for our client. Among other things, the site supports “EZ Ordering” by SKU or item number. They are also embracing the concept that “markets are conversations,” having just started a blog.
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Visit the site: Emergency Medical Products
Filed under: B2B Ecommerce Email Marketing Portfolio SEO Web Development
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Polycase is a manufacturer of plastic electronic enclosures for OEMs, including handhelds, desktops, and other electronics.
This ecommerce site, powered by our GravityMarket solution, makes it easy for Polycase’s customers to do business with them. In addition to searching by keyword, customers can search by size — length and width — and by series. They can also browse by product type, size range and application. In addition to ample product information and specifications, including engineering drawings, the site also offers a helpful PDF library.
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Visit The Site: Polycase
Filed under: B2B Ecommerce Portfolio SEO Web Development
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Have you considered incorporating content partners and marketing partners into your online strategy? For example, partnering with content providers who could augment your own content with additional related content? Or partering with sites whose visitors match your target market?… If, for example, you wanted to reach women online, you could partner with a site like iVillage.com and build a microsite together, then have them promote it through their site and subscription lists.
Think about the sites you advertise on as potential partners. Join forces and create a microsite together and then promote it to a joint captive audience. Or make a deal with them and syndicate some useful content onto their site. For example, you could develop a whole library of useful tips and, rather than doing standard banner ads, you could provide these tips to your partner, who would then fold it with the rest of their content. Et voila!… “Sponsored content”!
Even better if, between the two of you, you can develop some sort of “hook” or viral component, such as a funny video, an addictive game, a downloadable ebook, worksheet, calculator, widget, etc…
Got an example to share of a site where the whole is greater than the sum of the partners? Post a comment!
Filed under: Blogs Microsites Web Marketing
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Microsites can be really good at going “viral” if they are clever and have “pass it on” appeal. Subservient Chicken, Burger King’s microsite was such a site. It featured a person dressed up in a chicken suit wearing lingerie. You could give it commands by typing them into a box. Pretty weird. Not surprisingly, it became quite popular and went viral.
You improve the chances that your campaign will go viral if it’s a microsite because then it’s at an arm’s length from your corporate/brand site. Corporate sites rarely go viral. Subservient Chicken, for instance, surely had more “pass it on appeal” as a separate site than as a subdirectory within the BurgerKing.com site.
Emerald Nuts launched a funny microsite called AngryLeprechaun.com, which they tied in with their very expensive Super Bowl commercial and promoted through press releases. The site was a spoof; supposedly a leprechaun was supposed to be in the television commercial and was edited out in the final cut. Consequently, the leprechaun was very angry about it so he set up his own website. Visitors can watch the ‘unedited’ video clips with him in the commercial. Cute idea.
Another funny microsite is the counterfeit Mini spoof site. Brilliant!
What are your favorite microsites? Post a comment!
Filed under: Blogs Microsites
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School Kids Healthcare offers a complete line of school nurse supplies and school nurse equipment to help school nurses fulfill their mission.
The company came to Netconcepts to establish a complete ebusiness presence. The site we created for them offers more than great nursing supplies and equipment. It offers the latest school kids news and a separate nursing blog, authored by a local school nurse.
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Visit the site: School Kids Healthcare
Filed under: B2B Ecommerce Portfolio SEO Web Development
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A totally original concept, Netconcepts worked closely with the originator to create this dynamic, interactive search engine that profiles and ranks service providers based on referral and recommendations from past users and business peers from scratch. TRUSTcite functionality includes enhanced usability options; placing and verification of feedback, ranking in search outcomes based on calculation of performance and interactive linking internally and externally.
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Visit The Site: Trustcite
Further Reading: Case Study
Filed under: B2B Portfolio SEO
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Tools For Less, as the name implies, sells power tools and equipment at discount prices through their online catalog. The ecommerce site developed by Netconcepts is full-featured, with extensive functionality in the back-end administrative interface, and with a clean intuitive user experience for customers.
Among the additional out-of-the-ordinary features offered to customers is a Wish List capability which is integrated throughout the site and is as simple to use as the shopping cart itself.
The site is built search engine friendly, of course, with static looking URLs, unique keyword rich title tags, and more.
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Visit The Site: Tools For Less
Filed under: B2B B2C Ecommerce Portfolio SEO Web Development
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A brand microsite for Freudenberg. Freudenberg manufactures cabin air filters that help remove dust, pollutants and odors from a vehicle’s passenger compartment, enhancing driving comfort and improving air quality. With this site, built by Netconcepts, microAir are able to offer their customers easy access to product information and the ability to purchase products online with no hassle. With the touch of a button the site can add, edit and remove products, view orders and process online credit card payments.
[ database | client admin cms | SEO ]
Visit The Site: micronAir
Filed under: B2C Ecommerce Microsites Portfolio SEO
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